Product designer
crafting
from Berlin.
CRO-trained designer and front-end engineer, thrilled by what building has become. AI collapsed the gap between design and code, so I work the whole stack: research, design systems, and product that converts.
The throughline across everything below: how design, engineering, and conversion thinking come together in the work.
AI-native
Design and code in one motion. I build with Claude, Figma, and Framer, shipping in hours what used to take weeks. The gap between imagining and building collapsed, and I'm here for it.
Conversion-led
CRO-trained, so decisions are grounded in research and data, not instinct alone. I measure design by outcomes, what converts and earns trust, not just how it looks.
Embedded
I ship with engineers, not to them. I build reusable components, design tokens, and themes on the frameworks they already use (shadcn/ui, Ant Design), so what we design is what they build, and whole teams move faster.
Selected projects covering the full residential solar lifecycle (selling, installing, and monitoring), spanning enterprise software, mobile applications, and design systems, shipped hand-in-hand with engineering teams.
Offer Tool
Multi-national B2B/B2C sales tool taken from on-the-ground field research to shipped MVP. Cut offer creation time by 72% and lifted sales conversion 42%.
Enpal Design Family
One shared foundation across four systems: Enpal DS, NEMO, VERSO, and FOLIO. 170+ tokens and 25+ components serving mobile, web, portal, and internal software.
Portal, Web & Back Office
Three Enpal Energy surfaces on one design foundation (customer portal, consumer marketing web, and the Hyperion back office), from high-fidelity prototypes through to a production-ready TypeScript scaffold.
Field Service App
Complete reimagination of a field service app with custom design system, from research to deployment. Raised critical data entry from 38% to 97%.
Solar Design Studio
Premium solar design tool with Salesforce integration. Collaborated with engineering and sales to create intuitive design experience.
Energy Monitoring
Proprietary customer app designed from zero (energy monitoring, data breakdowns, and support), with a modular design system built for future releases.
Side projects, experiments, and concepts that showcase design thinking and creative direction outside of client work.
I leverage modern tools and AI-assisted workflows to design and ship products faster without compromising quality. Here's how I work.
Figma & Design Systems
Building scalable, token-based design systems with comprehensive component libraries. Leveraging Auto Layout, variants, and plugins for maximum efficiency.
AI-Assisted Workflows
Integrating Claude and ChatGPT for rapid ideation, content generation, and design documentation. Using AI as a collaborative partner throughout the design process.
Generative AI Tools
Creating concept art and visual explorations with Midjourney and DALL-E. Generating dozens of variations to explore design directions quickly.
Rapid Prototyping
Combining interactive prototypes with quick iteration cycles. Building functional demos in hours to validate concepts with stakeholders and users.
Data-Driven Design
Leveraging analytics, user testing, and research to inform design decisions. Using tools like Clarity, Hotjar, and custom analytics.
Front-End Development
Building with React, React Native, and modern web technologies. Collaborating closely with engineering teams for pixel-perfect implementation.