Product designer
crafting
people choose.
From discovery workshop to shipped code, in whatever domain, stack or team the work needs. I read how people think, then shape the product to meet them there.
The throughline across everything below: how design, engineering, and conversion thinking come together in the work.
Canvas to code
Design and code in one motion. I move between workshop, canvas, prototype and production with whatever tools fit the team, AI included, so ideas reach real users in days, not quarters.
People-first
I start from how people think and decide. Research, behavioural insight and testing shape every decision, and I measure design by outcomes: what people understand, trust and choose.
Embedded
I ship with engineers, not to them. I build reusable components, design tokens, and themes on the frameworks they already use (shadcn/ui, Ant Design), so what we design is what they build, and whole teams move faster.
Selected projects covering the full residential solar lifecycle (selling, installing, and monitoring), spanning enterprise software, mobile applications, and design systems, shipped hand-in-hand with engineering teams.
Offer Tool
Multi-national B2B/B2C sales tool taken from on-the-ground field research to shipped MVP. Cut offer creation time by 72% and lifted sales conversion 42%.
Enpal Design Family
One shared foundation across four systems: Enpal DS, NEMO, VERSO, and FOLIO. 170+ tokens and 25+ components serving mobile, web, portal, and internal software.
Portal, Web & Back Office
Three Enpal Energy surfaces on one design foundation (customer portal, consumer marketing web, and the Hyperion back office), from high-fidelity prototypes through to a production-ready TypeScript scaffold.
Field Service App
Complete reimagination of a field service app with custom design system, from research to deployment. Raised critical data entry from 38% to 97%.
Solar Design Studio
Premium solar design tool with Salesforce integration. Collaborated with engineering and sales to create intuitive design experience.
Energy Monitoring
Proprietary customer app designed from zero (energy monitoring, data breakdowns, and support), with a modular design system built for future releases.
Side projects, experiments, and concepts that showcase design thinking and creative direction outside of client work.
I leverage modern tools and AI-assisted workflows to design and ship products faster without compromising quality. Here's how I work.
Figma & Design Systems
Building scalable, token-based design systems with comprehensive component libraries. Leveraging Auto Layout, variants, and plugins for maximum efficiency.
AI-Assisted Workflows
Using AI as a collaborative partner across ideation, content and design documentation, picking the right model for each job rather than one tool for everything.
Generative AI Tools
Creating concept art and visual explorations with generative image tools. Producing dozens of variations to explore design directions quickly.
Rapid Prototyping
Combining interactive prototypes with quick iteration cycles. Building functional demos in hours to validate concepts with stakeholders and users.
Data-Driven Design
Leveraging analytics, user testing, and research to inform design decisions. Using tools like Clarity, Hotjar, and custom analytics.
Front-End Development
Building with React, React Native, and modern web technologies. Collaborating closely with engineering teams for pixel-perfect implementation.