Product designer
crafting
people choose.
From discovery workshop to shipped code, in whatever domain, stack or team the work needs. I read how people think, then shape the product to meet them there.
Selected work on products where trust decides the sale: high-ticket purchase journeys, sales and field tools, and design systems that help teams ship faster. Built hand in hand with engineering, from research to production.
Offer Tool
Multi-national B2B/B2C sales tool taken from on-the-ground field research to shipped MVP. Cut offer creation time by 72% and lifted sales conversion 42%.
One Foundation, Three Products
As founding designer of a new venture, I built one shared design foundation and used it to ship a customer portal, a marketing site and a back-office tool. Cut ship times by 20% and kick-off times by 50%.
Field Service App
Complete reimagination of a field service app with custom design system, from research to deployment. Raised critical data entry from 38% to 97%.
Solar Design Studio
A fresh concept for the solar design tool I shipped at EIGENSONNE: one plan checked live against installation rules, shown as a dense workspace for planners and a calm, answer-first view for the customer.
Energy Monitoring
EIGENAPP v2 answers first and shows data second: a live house that follows the real sun, a plan until tomorrow morning, and clear guidance on dynamic prices. A full design system and a working prototype on a simulated home.
The throughline across the work: how design, engineering, and conversion thinking come together.
Canvas to code
Design and code in one motion. I move between workshop, canvas, prototype and production with whatever tools fit the team, AI included, so ideas reach real users in days, not quarters.
People-first
I start from how people think and decide. Research, behavioural insight and testing shape every decision, and I measure design by outcomes: what people understand, trust and choose.
Embedded
I ship with engineers, not to them. I build reusable components, design tokens, and themes on the frameworks they already use (shadcn/ui, Ant Design), so what we design is what they build, and whole teams move faster.
Experiments and concepts built outside of client work, where I explore design thinking and creative direction on my own terms.
