About Me

UK-born, Berlin-based product designer with a background in CRO, graphic design, and front-end engineering. I work best embedded with teams, somewhere between the Figma file and the pull request, shipping products that move metrics, not just look good.

Background

I've spent the last several years in the energy space, designing every stage of the residential solar journey: selling, installing, monitoring, and long-term ownership.

I work well separate or deeply integrated with development teams, allowing me to ship products efficiently and effectively. My approach combines traditional design thinking with modern AI-assisted workflows, enabling rapid prototyping and iteration.

Outside of work I have been a professional esports competitor and lifelong artist, enjoying all types of creative outlets, especially music and painting. I love to learn new skills and explore new topics.

Approach

My background in conversion rate optimisation (CRO) means design decisions are grounded in data, not instinct alone. I combine user research, A/B testing, and funnel analysis to understand why users do what they do, then design with that evidence at the centre.

My process leverages AI tools like Claude and Midjourney alongside traditional design tools like Figma to accelerate ideation, prototyping, and documentation. This hybrid approach allows me to explore more possibilities in less time whilst maintaining high design quality.

Design systems are at the core of my work; I'm passionate about creating scalable, maintainable component libraries that empower teams to build consistently across products.

Philosophy

I believe the best design happens when you're deeply embedded with the team building it. That's why I don't just hand off designs. I work alongside engineers, using tools like Storybook and design tokens to ensure what we build matches what we designed.

AI isn't replacing designers; it's amplifying what we can do. I use it to handle the tedious bits; generating content variations, documenting systems, analysing research; so I can focus on the creative problem-solving that actually matters.

"Tyler is one of those rare unicorns bridging Software Engineering skills and UX/UI skills. Tyler has a diverse skillset, and has been the solo UX person in a fast-growing startup, an incredibly challenging position to hold that shows resilience and adaptability."