Tyler Hagan

Founding designer of Enpal Energy, a new venture within the Enpal group. The venture was merged back into the parent company after its ways of working were adopted group-wide.

• Created the Enpal design family from scratch: a shared core system with three products built on it for consumer mobile, marketing web and dense software UI, all in light and dark modes and released in versions.
• Let multiple product teams ship on brand from day one, which sped up delivery and removed the need for custom UI on each project.
• Built the delivery tooling myself, so that one source generates code and Figma assets for every team, including established teams on other stacks, with no retooling.
• Designed the customer portal, the marketing website and a back-office tool for virtual power plants (VPPs) in parallel, all on the new systems.

• Led design of a multi-national B2B/B2C sales tool from on-the-ground field research (Germany, Sweden) to shipped MVP: 72% faster offer creation, 42% higher sales conversion, 98% fewer data-input errors.
• Enhanced the design system and internationalisation workflow (Lokalise) across design and engineering teams, enabling non-technical multi-language content updates.
• Conducted 1-on-1 sales-call shadowing, workshops, and surveys with agents and leadership to ground decisions in evidence.

• Solo product designer through rapid scale-up, with an end-to-end remit across research, design, and front-end.
• Designed and prototyped a replacement field service app, raising critical data entry from 38% to 97%; supported development directly with Storybook components and design tokens.
• Designed the proprietary customer monitoring app and its modular design system, released to strong tester preference over competitor and manufacturer apps.

• Creative lead, designer, front-end developer, and website owner while growing the company and brand: a start-up minded, all-hands-on-deck role.
• Drove conversion rate optimisation for high-cost lead generation; built the design system and brand guidelines.

• Led and drove the update of the multi-language company website and neon sign configurator.

• Led development at a multi-discipline digital agency and CRO consultancy, managing three developers, for brands including Nike, Coca-Cola, News UK, News Corp Australia, and The Wall Street Journal.
• Helped win the Intel Security contract: built and ran the European McAfee online store in-house, continuously optimised with lean UX methods.